Kimchi Kings

Illustrations & Design, Re-Branding, Ad Campaign / Proposal.

Promotional illustrations for a Korean restaurant.

Get your Gogi on at KIMCHI KINGS - dine in and freak out!

This is a concept which I started to develop for a former client. Requested was the re-branding of an existing Korean diner (different name 😉) as well as promotional illustrations for further marketing purposes. Both were to serve as a commercial push on all common social media platforms and their current website plus merchandise.

Ultimately the order was cancelled before it got any momentum. Nevertheless, I was very excited about the project and I want to share my first quick draft of proposals. I am a massive fan of Korean cuisine ever since I shared a flat with one of my best buddies who's Korean mom stuffed our fridge with Kimchi on a weekly basis - good times!

What you see here is a rough design concept of a reworked brand image and it's interplay with promotional illustrations, commercial chatch phrases, and merchandise.

The research and design process was good fun - and who knows, I just might open my own food joint in the unforeseeable future!

Brand display images / Mood shots

Potential demographic: business and casual walk-ins during lunch hours, plus a predominantly young clientele during evening and night hours, as well as tourists on a city stroll.

Promotional instore banners / Social media posts

Banners and postings for online and offline marketing as well as brand image communication. The aim is to convey the brand's new look and feel in a fun way.