ECCO is the first independent Italian, non-profit energy and climate change think tank. It was founded with the mission to accelerate climate action in Italy and around the world. Together with Latte Creative I worked with this newborn reality to develop its identity from all perspectives, and summarise it in a brand new website.
In Italian, “ECCO” is an adverb that underlines something unexpected or long-desired. We started from there to build something that did not exist within the Italian context of climate and energy.
We started from the logo: we added a slash to the final O to transform it into a zero that stands for ECCO’s main goal – cutting emissions to zero.