Creative concept and visual identity for charity campaign
My story continues thanks to you
My story continues thanks to you
It’s a person that matters, not the age. People can live an active life and have diverse interests and hobbies at any age. With the necessary support, seniors can fulfill themselves, stay socially active, and on top of that, they can help others too.
Together with charities that support older people of Saint-Petersburg, we have created the advertising strategy that will bring together the efforts of foundations, volunteers, and seniors themselves. It is aimed at raising awareness of seniors’ needs and re-engaging them in the social life of our city.
Together with charities that support older people of Saint-Petersburg, we have created the advertising strategy that will bring together the efforts of foundations, volunteers, and seniors themselves. It is aimed at raising awareness of seniors’ needs and re-engaging them in the social life of our city.
The website is the main channel of the campaign. We have created the concept, naming, and design for it — visit meet-age.ru to learn more about charity funds, read full stories and make a donation.
By promoting the concept of socially active seniors, charitable funds have been successfully attracting donors among citizens and businesses of our city, improving lives of older people in Saint Petersburg, and helping to make it a friendlier place for all ages.
By promoting the concept of socially active seniors, charitable funds have been successfully attracting donors among citizens and businesses of our city, improving lives of older people in Saint Petersburg, and helping to make it a friendlier place for all ages.
The TT Travels font helps to foster friendly communication and performs well both on printed media and on websites.
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