I NAME IT is a Romanian independent music label established in 2019 aiming to provide the fans with an A to Z dance experience.
I NAME IT struggled with design consistency and a lack of creative connection throughout their identity and platforms. They did not have an established identity in the music scene so I was asked by the label to create a new branding solution that will make them stand out in the industry.
Nightlife and dance music is vibrant, colorful and unique for everyone so we tried to translate the music feeling into the visual identity using a bright and powerful palette paired with a quirky and unusual typeface alongside artistic photography.
The logo represents the labels initials "INI" connected into a single, unified symbol. The symbol acts as a base piece for the design system of I NAME IT. [...]
I NAME IT struggled with design consistency and a lack of creative connection throughout their identity and platforms. They did not have an established identity in the music scene so I was asked by the label to create a new branding solution that will make them stand out in the industry.
Nightlife and dance music is vibrant, colorful and unique for everyone so we tried to translate the music feeling into the visual identity using a bright and powerful palette paired with a quirky and unusual typeface alongside artistic photography.
The logo represents the labels initials "INI" connected into a single, unified symbol. The symbol acts as a base piece for the design system of I NAME IT. [...]
