This is a branding project for Diana Prieto; Coach and Psychologist in Mexico City.

By conceptualizing her brand values as bringing a sense of security, freedom, mindfulness and inner trust. I was able to generate a graphic work represented by a hand as a guide and support, a vessel that represents time and light as a personal capacity that as a group they create a simple affirmation "To live the life that you've been waiting for".

In harmony with a bright color pallet that expresses emotions and willingness, and serif typographies I was able to create a visual identity as desired.

In here you can find a summary of the amazing creative journey this project took, hope you enjoy it as much as I do.