The Coach

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The Coach is an awareness campaign that is meant to point to the role of the coach in the individual games; We noticed that all the spots are moving towards the player and their efforts walking down the road of championships, neglecting the effort and experience of the ones behind the scene who draw and planned every step for the champ to walk, they even coaching 'em while in the ring and lead 'em to win!

We believe it’s a huge role that puts the infrastructure and road map to the player to become the best he can be!

Animation was a way to show every one's strength point and stress on the main goal of the campaign!

This campaign was kinda challenge to be done in tight budget and to be shot in cinematic mood .. Cinematography was always my passion and this was my challenge!

This campaign has few stages;

- Promo video.

- Short videos for each talent.

"We use sub-titles to educate about the talents"

- Social media designs.

- Full interview with talents.

We couldn't upload all the videos here so ..

You can find and share all pieces from here Edge -The Art Cave-