Mascot Character Design
Client: Crejo.Fun
Art Director: Archana Rajagopal
Creative Director: Sushant AjnikarThe ask - To create a character that could serve as mascot for Crejo.Fun, an ed-tech startup that offers online extracurricular classes for children aged 4-14.
Accordingly, the mascot had to be -
- Indicative of the brand personality and vibe
- Cute, friendly, appealing to children
- Versatile enough to be able to depict the brand’s many offerings
- Memorable
- Easy to recreate
- Gender neutral
The brand’s logo was a natural starting point to draw from, and this was the result of some of my early explorations.
After a bit of tinkering, and a couple more iterations, Jo was born! ( The name, again is taken from the brand name )
Here are the many faces of Jo. While mostly a fun, energetic yellow, Jo is sometimes a cool teal.
Illustration and Animation by Arunima Ghosh
Designs by Nishita Sudhir and Archana Rajagopal
