Buitoni La Vera Pizza Italiana- Key visual

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BUITONI LA VERA PIZZA ITALIANA- Key visual

Buitoni challenged us to create a campaign that would reposition its frozen pizzas in the market as a nutritious, healthy food without forgetting the brand's long tradition of pizza production. The result was the campaign with the motto: "La vera pizza Italiana"- as a way to remind the consumer of the ancestral tradition of the brand and reaffirm its Italian quality and authenticity. The campaign has been deployed into several media: POS, Google ads, store chain-specific promotions, radio ads and media.