Our Dell adventure continues, this time on a pioneering Augmented Reality demo project with accompanying film. Both elements (AR demo and film) were directed by House of Panic's Erwin van den IJssel and produced by The Panics, in close co-operation with Dell, UltraHaptics and Metaglass.

This film introduces the AR demo which is currently being showcased by Dell for key industry partners and press. The Panics was responsible for the creative concepting, narrative structure, content design/creation as well as scripting and programming of the actual demo. Keep an eye out for the forthcoming case film which sheds light on the intriguing set-up between all the hardware, content and software partners that made this pioneering demo possible.

Director: Erwin van den IJssel
DOP: Maxime Desmet

Executive Producers: Ania Markam, Jules Tervoort
Producer: Liene Berina

Post Producer: Kristian Stoykov, Liene Berina
Head of Post Production: Ivor Goldberg
Post production supervisor: Doma Harkai
3D and 2D artists: Hugo Morais, Federica D'Urzo
VFX artists: Jeroen Aerts, Dieuwer Feldbrugge, Chris Staves, Kameliya Dimitrova
Sound/Audio composition: YouGuysMusic

Dell/Nike AR
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Dell/Nike AR

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