DEKI BREW
What beer is especially for the young generation？
Deki Brew may be the answer.
Deki Brew may be the answer.
The slanted arrow is the symbol of the 'slash youth' and the positive attitude, also makes audience easy to understand. Which is the image of the Shangqi brand and packaging that we want to built.
In the layout system of the entire brand and packaging, we hope to break the inherent cognition of traditional design and grid, and in this way establish the connection and resonance between the brand and young consumer groups.
In the layout system of the entire brand and packaging, we hope to break the inherent cognition of traditional design and grid, and in this way establish the connection and resonance between the brand and young consumer groups.
什么是年轻人喝的啤酒品牌？上气可能会是一个答案。 斜杠的年轻人标志、向上的积极感和更加轻松的设计体验，是我们想要塑造的上气的品牌及包装形象。 在整个品牌和包装的版式体系上，我们希望能够打破对传统设计和网格的固有认知，以此方式建立起品牌与年轻消费群体的连接和共鸣。
Client: 上气啤酒 ｜朗图创意综合体
Category: Branding Design ｜Packaging Design
Location: Shenzhen, China
Photography: Junhao Xiao
Category: Branding Design ｜Packaging Design
Location: Shenzhen, China
Photography: Junhao Xiao
