Charity ATLHA Association Brochure
Creative direction, editorial layout and printing of the final product for Atlha's 2019. The direction for this project needed to communicate and reflect joy and lightheartedness. The goal is to present the charity activities in the tourism sector
The main pain point were the length of texts, which were quite long and had to describe the Association activities which are many and not that easy to explain.
Another issue was the quality of images, which were taken during the years by volunteers that had different equipment and skills.
This was resolved by using lots of small images in square format, to make up for the poor quality, and by editing text in short paragraphs and paying attention to readability.
Another issue was the quality of images, which were taken during the years by volunteers that had different equipment and skills.
This was resolved by using lots of small images in square format, to make up for the poor quality, and by editing text in short paragraphs and paying attention to readability.
