Week 2:
The before image (left) And after image (right) show a clear difference in terms of neatness and simplicity. The image on the right has taken a more finished style as the lines all connect. The feedback for this brief was
- Put colour behind the strokes
- Get more creative with colour
I have put the colour behind the lines and also added the colour to the eyes to balance out more of the face. I also reduce the number of lines where not necessary and filled in the eyebrows as was done in the example.
Week 4:
This brief asked to create a logo for a high end clothing company from Norway looking to expand into Aboriginal inspired clothing. However as I am not Aboriginal I was unable to create anything directly linking to their culture. So instead I focused the design on a plant used for bush tucker: Cochlospermum fraseri. The Bininj/Mungguy people have many uses for this small tree. They eat the flowers (either raw or cooked) as well as the roots of the young plant. The fluffy kapok is used for ceremonial body decorations, while the bark can be made into string and paintbrushes. The bush is a seasonal indicator that tells Bininj/Mungguy when food resources such as turtle and freshwater crocodile eggs are ready to harvest.
The feedback I received for the brief was
- try more fonts
- fill rather than outline
- try black and white
The fist clear difference made to the design is the appearance of the flower. I have outlines the entire design in black as this matches the colour of the font and ties everything together. I have also filled the flower with solid colours as this helps make it appear more high end and professional. The Font I have gone with is Aviano Regular.
Week 5 & 7:
These sketches show the build up to the final design through putting down different ideas of what the project was going to look like. The final sketch (right) shows the closest representation of the design with accurate measurements of how big the label was, 22cm by 9cm. I got this measurement through folding a piece of paper around the bottle and marking where it matched up.
The first design (bottom right) was over crowded and therefor did not follow the hipster minimalism aesthetic which was required. In order to combat this I removed all unnecessary things and left only what is essential for the bottle as well as a line of text. For the final design (top) I did not change too much other then moving the line of text to the middle to more more symmetrical. I also changed the bottom colour to a lighter shade as this makes it easier for the customer to read. I had to change a spelling mistake which was made in the second design as the R in dry was capital.
For the photos of the bottles I used the lightbox in the design studio. The first photos (left) were crooked as I did not stabilize the camera, so in the second picture they appear more straight and even matching each other. The first attempt also did not print in colour which made it very difficult to see.
Week 6:
For this brief we were instructed with creating a visual presentation out of one of the provided texts in indesign. My feedback for this task was:
- Make title page bigger
- put text above image to read first
- inset pacing
- no center text, split big text to two columns
- 12 words per line
I changed a lot from the original brief feedback, whilst keeping all the original photos I also added more and rearranged the layout. I decided to keep a theme of the two coloured rectangles which help link all pages together and keep consistency throughout the presentation. These help decide the layout of the page and tie together the columns. I have reduce the amount of words per line and spread out the paragraphs to make easier to read.
For the title page I expanded the image as well as making the text bigger and more readable from afar. For the second page I adapted a 3 column grid system. This page features two images where the text has been placed inside to make more interactive and give a better visual. I have also placed the text above the image so the reader can read down before seeing the image. However in the third column the image is placed above as it has the first sentence to the paragraph included inside it which gives a better visual to the rest of the paragraph. The third page is divided into two columns, each is separated into their own rectangle. This creates a symmetrical look which stylizes the page. I have made sure to keep each paragraph small in content to not bore the reader, as well as making sure all punctuation marks are removed as it creates a neater look. The fourth page once again is split into the two columns, the first features the title in a display of visual hierarchy with the words appearing large then reducing in size as it goes down. The second column shows a play on the grid system as all the words are placed into a grid, however this was a challenge as it it hard for all the words to fit neatly and often there are punctuation marks put in to fit the words. Also it is hard for anyone to read as it changes placement so much. The final page features a two column system, with the first being different example of layout possibilities which fit in with the text. The second is the familiar trend that follows the presentation with a rectangle and image under the text.
Week 8:
The first image (left) is the original picture of the chair, I chose this chair as it is a basic design that has a solid colour and minimal extensions, this made it easier to crop. The chair under the tree (second from the left) was my first attempt at putting the chair into a background. The lighting did not seem right and the chair did not fit with the scene as its dimensions were off. The second attempt (third from left) was the chair on the beach and cliff. For this image I chose a photo where the light was coming from the same angle as the sun and to further persuade this I created a shadow for the chairs and the man going in the same direction.
-change the shape of the shadow and make all areas covered
- get rid of top chair
-blur shadow
For the final image I extended the shadow further past the front leg to make sure it covers the entire chair as well as making it slighter bigger on all sides. I also used the blur tool on the shadows. I removed the top chair to put the focused on the one. Finally added some whiteness to the seat of the chair to be seen as reflection from the sun to further convince the angle of the light.
For the final image I extended the shadow further past the front leg to make sure it covers the entire chair as well as making it slighter bigger on all sides. I also used the blur tool on the shadows. I removed the top chair to put the focused on the one. Finally added some whiteness to the seat of the chair to be seen as reflection from the sun to further convince the angle of the light.
