The brief for "Le Free Range Pub," a mobile pub set against the stunning backdrop of the Swiss Alps, called for a distinctive logo that captures the essence of freedom and fun.
The centerpiece of the design is a whimsically tipsy chicken, spiritedly dashing across a field with a pint of beer in one wing, embodying the pub's free-spirited vibe.
The silhouette of the "Le Dent du Midi" peaks, a notable Alpine landmark, forms the background, grounding the logo in its Swiss heritage. This logo is envisioned to be versatile enough for application across various mediums, from adorning the mobile unit to being featured on company shirts and potential merchandise, making it a recognizable symbol of the mobile pub’s unique character and setting.
Logo option 1
Logo option 2
The client requested the logo be somehow round in shape, incorporating more colorful elements, along with a traditional pub-style italic typeface, to better reflect the classic ambiance of the pub.
Final approved logo
