Campañas Digitales Entel - Digitaria

•

E N T E L

It is today one of the largest telecommunications companies in Chile, with presence in information technology services, cellular and fixed telephony, long distance carrier, among other services.

D I G I T A L C A M P A I G N

Chile is one of the countries that thanks to its geography enjoys different benefits, one of them and thanks to the Andes Mountains, is the snow in the winter seasons. In the campaign presented below, Entel invited its customers to win significant discounts on ski tickets.

Through an Augmented Reality game, we made customers thaw hundreds of tickets hidden in ice.

D I G I T A L C A M P A I G N

DECEMBER 21, 2012, THE DATE THAT THE MAYANS HAD DEFINED AS THE END OF THE WORLD. NEWSPAPERS AROUND THE WORLD AND SOCIAL NETWORKS, DID NOT STOP TALKING ABOUT IT.

AS ENTEL AND ONE OF THE MAIN TELECOMMUNICATION COMPANIES IN THE COUNTRY, WE HAD TO DO WHAT WE COULD AND NOTHING BETTER THAN TO PROVIDE CALM AND A SOLUTION THAT WAS UP TO THE CIRCUMSTANCES.

D I G I T A L C A M P A I G N

EVERY YEAR ENTEL SPONSORS ONE OF THE MOST IMPORTANT ELECTRONIC PARTIES IN THE WORLD (SENSATION), EVERY YEAR ENTEL GAVE AWAY TICKETS AND CUSTOMERS SOLD THEM OUT IN MINUTES, BUT THIS TIME WE WANTED TO DO SOMETHING DIFFERENT. IF CUSTOMERS WERE RUNNING FOR TICKETS THEN THIS TIME THEY WOULD HAVE TO DO SOMETHING MORE EXTREME.