Employer branding, design, arte, cultura e essência de marca permearam esse projeto de um espaço inspiracional para os colaboradores da empresa. Realizado extra atividades diárias, o trabalho foi cocriado com três colegas (um designer, uma publicitária e uma engenheira gestora de projetos), briefamos o artista Rodrigo Rizo para a elaboração de uma proposta para um novo espaço da empresa.
A ideia era trazer o DNA da marca e proporcionar, por meio da arte, um momento de reflexão e inspiração aos colaboradores em seu ambiente de pausa e café. Queríamos agregar a referência conceitual base que eu havia criado e já estava trabalhando na área Institucional ('Intelbras é mais: INovadora, INteligente, INstrutiva, INspiradora e INclusiva") com algo pessoal do artista e que fosse inspirar as pessoas. Abaixo registros do processo criativo, execução e um depoimento do artista.
Employer branding, design, art, culture and brand essence permeated this project of an inspirational space for the company's employees. Performed extra daily activities, the work was co-created with three colleagues (a designer, an advertiser and an engineer project manager), we briefed the artist Rodrigo Rizo to develop a proposal for a new space for the company.
The idea was to bring the brand's DNA and provide, through art, a moment of reflection and inspiration to employees in their break and coffee environment. We wanted to aggregate the basic conceptual reference that I had created and was already working on in the Institutional area ('Intelbras is more: INnovative, INtelligent, INstructive, INspirational, and INclusive") with something personal to the artist and that would inspire people. Below are the records of the creative process, execution, and a statement from the artist.
Chameleon: adapting to change. Colors. Diversity, reflecting the environment where it is inserted. Always nearby.
Sankofa: mythical bird. Return to the past, re-signify the present and build the future. Respect for history,
adapt to the present, keeping the essence.
adapt to the present, keeping the essence.
Nature: forest, technology, biomimicry, ecosystem, innovation
diversity.
diversity.
Base conceitual para briefing do artista.
Conceptual basis for the artist briefing.
Vídeo depoimento do artista
(captado e editado pela equipe de Comunicação Institucional)
(captado e editado pela equipe de Comunicação Institucional)
Video testimonial of the artist
(captured and edited by the Institutional Communication team)
(captured and edited by the Institutional Communication team)
