EcoVue Ultrasound Gel product ad featured in the July 2021 issue of Healthcare Purchasing News. Since HME News focuses on hospital purchasing agents, I came up with the tagline: "Delivering superior value while never compromising performance." This was a new tag line that HR Pharmaceuticals, Inc. had not used in past advertising. To test the effectiveness of this product ad, we did a SIGNET AdProbe™ study, scoring 88/100, with only one other advertiser scoring higher (89/100) in the July 2021 issue.

Feedback from respondents was very positive, with 94% of respondents finding the EcoVue Ultrasound Gel message credible, the highest of any advertiser in the July 2021 issue. Above are a few comments that respondents had about the ad. 

This is the 3rd SIGNET AdProbe™ study that HR Pharmaceuticals, Inc. has done for EcoVue Ultrasound Gel ads, with this being the first product ad that I have created. The July 2021 ad in HME News scored the highest of the 3.