Tatyana Bolshakova's profile

Лекторий Достоевский


Logo redesign, development of corporate identity and design concept for social networks and youtube channel, for the Dostoevsky Lecture Hall project.

“GETTING OUT OF FRAMEWORK”
It is on the basis of this metaphor (phraseological unit ) that the entire concept of corporate identity is built. We live in a world of stereotypes imposed on us from the outside, education, culture, etiquette, etc. It happens that stereotypes and certain frameworks complicate our life, interfere with development and work. “Going beyond” 
we can find another meaning of what is happening, see the depth of the situation and its different facets. Get new knowledge and opportunities. By rethinking, we change the picture in the frame, and then the same events and circumstances are perceived differently. Dostoevsky's lecture hall is a universal, modern educational media library that helps people "go beyond" and develop culturally.

Brand frameworks that transcend boundaries are the main elements of all visual brand communication. They
can be modified depending on the situation and the medium. Make the style flexible, unique and recognizable.

Лекторий Достоевский
Published:

Лекторий Достоевский

Published: