Development of a logo, corporate identity, communication graphics and product
packaging for the Bicotex microfiber plant.
In order to stand out from numerous competitors, when developing a logo, corporate identity and packaging,
it was decided to focus not on the structure of microfiber, but on its main properties, such as purity (gloss)
and absorbency.
Built on the basis of a drop, a simple and laconic logo can be easily transformed into a whole system of additional symbols that are successfully used in the packaging of bicotex products. Branded drops have
become the main elements for the entire visual communication of the brand. The entire identity is built
on simple and recognizable elements, thanks to which the style is easy to use and flexible.
