D.Franklin
Sunlight Effect
This time, the fashion company D.Franklin contacted us to help them to promote their brand-new sunglasses. The idea was to create 3 seamless loop videos for social media advertising. The client wanted a clean, yet fancy architectural set. So having that in mind, we used concrete as the main material and sunlight to cast hard shadows.
Inspired by the light and shadows generated in the architectural spaces, we decided to give the sense of awakening to the glasses and the set, so when the light gets into the room everything starts to move. Producing the sunlight effect that names the advertising campaign.
Instagram Loops
