Sports Summer Events Store has launched in June on EU5, US and JP marketplaces. Our team collaborated with the EU F360 Sports Retail team to help launch the Sports’ Summer 2021 event for the Eurocup, Olympic Games and Copa America in May-August 2021.
Launching an Amazon store dedicated for around the world Sports fans, Amazon is solving a fan’s major pain point: a poor customer experience for sports fans when supporting a team from a different city or country. The store will be impacting +100MM customers on EU5, US and JP marketplaces and the GMS sales goal is €1.5MM generated directly for Summer Sports Event design selection created in collaboration with out team.
Our team supported the project to create 45 different designs for top 40 countries participating to sports events that will be printed on demand on t-shirts, hoodies, long sleeve shirts, pop-sockets and other consumable products. In the brief it was requested to have simple but creative designs that can be easily extended to all countries just by making small changes and with various type of designs: flags, mottos, numbers and illustrations. The designs had to be created in multiple sizes and follow print specific request so that they can fit on all products and all background colours. The project was a successful collaboration from March to May 2021 between all three nodes RO/IN/CN summing 270 hours of design production and project management. Working on the first project of this type, our designers proposed approximately 60 designs of which 45 were approved by the sports team adapted them to all countries flags, colours, numbers and mottos and used Photoshop artboard templates to export files in all 5 requested sizes.
Generated approximately 10,000 exported files that were uploaded to Merch by Amazon tool by the retail team and helped creating 92K products.
