The NY/NY Super Bowl poster initiative
To celebrate the first every cold weather Super Bowl, McDonald's wanted to develop a commemorative collectible poster to capture the moment. This poster will be sold for 25¢ in the New York area starting in December. All proceeds will benefit The Ronald McDonald House charity.
This concept came from the iconic photograph by Charles C. Ebbets during the erection of Rockefeller Center. This image is definitely New York, and represents the hardworking character of the city. That same emotion will go into the Super Bowl this February. The piece at the bottom is a rejected design for the assignment.
Creative Director/Art Director: José Suaste, Illustration by: Mark Ross
