OKAMOTO お月見泥棒
Good things start secretly. We are ready to call "secretly" a good state. We are not sure, but can't let it go. After taking the first step secretly, good things happen one after another. The concept of gift box is derived from the custom of "thief when enjoying the moon" in Japan's Mid-Autumn Festival. In Japan, children are seen moon' messengers. They can shuttle from household to household and steal offerings in the Mid-Autumn day. The households which are stolen also regarded the behaviour as a good sign. But, adults never steal offerings, they only steal hearts.
好事从偷偷开始，我们愿意称“偷偷”为一种好的状态，拿不准，却放不下。偷偷踏出第一步后，就有好事排队发生。礼盒的概念取自日本中秋“赏月小偷”的习俗。在日本，孩子被认为是月亮使者，中秋当天可以穿梭各家偷取供品。被偷的人家，也将其视作好兆头。而成年人不偷供品，从来只偷心。
DESIGNER: Yaquan Wei
COPY: 13 / Honii / Beibei Peng / Yi Chen
COPY: 13 / Honii / Beibei Peng / Yi Chen
THANKS!
