To view research sources go to:
http://www.progressivegrocer.com/top-stories/headlines/shopper-behavior/id38956/women-dominate-grocery-shopping-study/
http://www.dailymail.co.uk/femail/article-2204502/Mothers-make-19-trips-supermarket-month.html
http://www.groceryheadquarters.com/2013/06/ksc-kreate-provides-grocery-shopper-insights/
http://www.supermarketguru.com/the-lempert-report/shoppers-love-their-phones!.html
http://business.time.com/2013/10/08/the-grocery-store-may-be-on-its-death-bed/
http://www.consumerreports.org/cro/supermarkets/buying-guide.htm
http://www.icn-net.com/docs/12086_FMIN_Trends2012_v5.pdf
2013_SymphonyEYC_Shopper_Research.pdf