Tranzee is a taxi hailing service based in Uganda, East Africa. Being a new entrant in the taxi hailing business, they needed a brand that would easily compete with bigger-name brands like Uber and Taxify while staying true to their unique service offerings. 

The following are concepts that made the final cut.

The Tranzee logo was built off the shape of a basic steering wheel while maintaining a very minimalistic approach. The T at the center of the steering wheel is the brand's name initial.