It's all in the Name
New Naming Format
OYO is the world's third-largest hotel chain, constantly working towards providing you with the perfect space in every place. Our properties and spaces are specially designed to cater to the various needs of various travellers.
We wanted to be neighbourhood friendly so you could easily search, book and spot your favourite OYO properties. With our new branding format, OYO will not just be easy to find but this will make your experience with us a lot more hassle-free. Watch the video to know how everything will change for good.
This campaign is about introducing the new Naming format for OYO which is more unique to the customers and normal people. This film is the base structure of the campaign, which explains how easy to search OYO room near you, and explains about, how strong is the branding of this campaign.
The reason of isometric design language is identical to OYO building, isometric point of view means it will have more elements in the frame because when you choose isometric view, you have to use three-view (top, right and left), which is almost 3D picture plane perspective. OYO building has such a unique brand identity that despite having so many elements or objects in the frame, the building can be identified and this is how OYO's new brand identity talks about uniqueness.
Animation : Divyansh Srivastava
Agency : Glitch
