Under the generous patronage of H.H. Sheikha Fatima Bint Mubarak, Mother of the Nation, The FBMA strives to make sports an element of daily life for UAE national women of all age.

The Fatima Bint Mubarak Ladies Sports Academy was looking for a logo refresh for their 10th anniversary, and approached us to help reinterpret it.

Our Approach:  Under the line MOVING FORWARD It was important to showcase a modern, dynamic personality, so the logo had to communicate those propositions. We achieved this through the empowered sprinting woman, with the arrow indicating dynamism, forward motion and boundless energy. The logo consisted of seven components, which is the number of Emirates in the UAE.