When I first started working on this project, I was a really young designer ready to conquer the world. I was really passionate about the story behind the branding, and how might we tell that story.

To begin, the business team called for something that displayed connectivity and sustainability within the new brand. 

So I started reimagining how sustainability and connectivity could be interpreted

I also started exploring the two concepts with movement and sound

Using morse code as part of the visual language was a way of paying homage to this old method of communication

and finally, we arrived at a place that combines all the above. A Rhombus is a shape with 2 sets of parallel lines that intersect at a certain point in time. To me, this shape alone combined both the concept of connectivity and sustainability. Parallel lines = sustainability ; Intersection; connectivity. 

Exploring this shape even further by methods of repetition, we arrive at the final icon. 

Something that symbolizes both concepts and hugs them within a geometric shape that is reminiscent of the geometry used in Islamic art and architecture. Which is a beautiful way of saying that this event is held in Sharjah; an emirate that adores Islamic Art.

Lastly, I wanted the trophy to symbolize what the event was all about

I wanted it to come together when viewed from a certain angle.

Sketches are obviously a bit of a dream, but working with amazing production designers I was able to arrive at a place that worked beautifully with the overall branding. They also managed to make the whole thing float above the base!