Selfridges is a chain of high-end department stores in the United Kingdom founded in 1908. The flagship store is located on London’s Oxford street.
Superdesigners in collaboration with Berlin creative collective Sucuk und Bratwurst produced a series of short animations to extend the narrative of Good Nature which Selfridges follows.
We have created 3D garden gnomes that look different from what they usually look like. They present a diversity of characters concepted by Gebrueder and look absolutely fabulous in fashion. They prefer to wear not boring garden clothes, but fashionable Gentle Monster sunglasses and a stylish handbag by Juicy Couture.
GARY THE GARDEN GNOME
BURBERRY GNOME TWINS
KITT THE CYBER GNOME
TWISTER GNOMES
MICA THE PRINCESS GNOME
PEACH GNOME TWINS
LEON THE HIKING GNOME
ICE CREAM GNOMES
MICA & GIGI STAR GNOMES
