Puerto Escondido es una marca de chocolates y bombonerĆa artesanal ubicada en Buenos Aires, Argentina. Se destaca por su selecciĆ³n de materias primas de primera calidad, su manufactura sin conservantes ni saborizantes artificiales, y su terminaciĆ³n detallada y minuciosa.
Hace unos aƱos me volvieron a contactar para diseƱar el packaging de su lĆnea de tabletas de chocolate. Se diseĆ±Ć³ un sistema completo en dos tamaƱos con una paleta de color ampliada que cubriera todos los sabores. Para los textos decidĆ trabajar con tipografĆa ilustrada a mano, ya que las tabletas de chocolate permiten un lenguaje mĆ”s descontracturado y dinĆ”mico que la bombonerĆa fina, y asĆ llegan a un pĆŗblico distinto que consume el producto en ocaciones diferentes. El lettering permite un lenguaje orgĆ”nico y lĆŗdico, manteniendo cierta elegancia y conectando con la manufactura delicada y artesanal del producto.
Puerto Escondido is a brand of filled chocolates and artisan chocolates located in Buenos Aires, Argentina. It stands out for its selection of top quality ingredients, its manufacture without preservatives and artificial flavorings, and its detailed and meticulous completion.
A few years ago they contacted me again to design the packaging for their line of chocolate bars. A complete system was designed in two sizes, with an expanded color palette covering all flavors. For the texts, I decided to work with hand-illustrated typography, since chocolate bars allow a more relaxed and dinamic language than fine filled chocolates, and thus reach a different audience that consumes the product on different occasions. The lettering allows an organic and playful language, maintaining a certain elegance and connecting with the delicate and artisanal manufacture of the product.
