SNEAKERHEAD STORE
Sneakerhead is a streetwear shop. Our goal was to change the previous urban looking-logo to something more associating with contemporary fashion.
Everyone knows that feeling of opening a box with brand-new sneakers — that’s where the idea for the new Sneakerhead logo comes from. In the “S” sign you can see two sneakers packed together like they are in the box. Based on the form of “S” we made a futuristic-looking logo. We also used the idea of mirrored objects in posters and other formats. Other elements of the identity match that technical look: lots of black and white graphics, square grid, monospaced font.
Art-director: Ekaterina Daugel-Dauge
Design: Polina Syrvatka, Ekaterina Daugel-Dauge
Project-manager: Ivan Matskevich
Secret advisers: Phillip Tretyakov, Stefan Lashko
Font: Menoe Grotesque
Links: Sneakerhead about their new identity
Awards: G8 AWARDS 2021. Best Logo
Client: Sneakerhead
Awards: G8 AWARDS 2021. Best Logo
Client: Sneakerhead
Year: 2021
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