I designed the visual identity of Ananas Furniture, a local furniture brand located in İzmir, Türkiye known for their crafted, handmade furniture. 

Special thanks to Altuğ Toprak & Çağdaş Cantürk.

The pineapple is an exceptional fruit, demanding an average cultivation period of 18 months to three years.

My objective was to develop a modern and timeless logo that conveys the significance of their handcrafted approach, emphasizing the importance of simplicity.

Old Logo:

New Logo: