Worten - Pai Natal de Elite

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Worten - Portuguese technology brand wanted to advertise 2013 Christmas.

The idea was to pick TV humorist Marco Horácio over the concept of recruiting the best Santa in Portugal. Not just a regular Santa, but The Elite Santa, the one who fights for the family economy, does all kind of hard tasks proving dedication and that buys the best technology presents at the lowest prices.

In the first stage, a video was created in the web where the Lieutenant Colonel Horácio appealed everyone to join Worten's facebook and to participate in their app.

The five best users will be given a chance to be in the TV ad and to be part of a bootcamp where they will show how good they are doing exercises with appliances and technology products.

The winner will be given a 2.500 euros prize and receive the tile of Worten Elite Santa 2013.

WEB VIDEO
Worten's Lieutenant Colonel Horácio - Recruitment