Edizioni Federica - Brand Design
The client, an up-and-coming publishing house led by women, wanted to conjugate the symbolic elements of a shell's spiral with the idea of books. Besides lifecycles, fertility, and rebirth, the spiral can reference intuition and other more internal concepts associated with women. The shell's spiral is also a symbol for a container, which fits in with the definition of a book.
The result is a spiral forming an F, composed of segments that remind of pages being flipped.
