Wrapped in Kindness

Visual Identity

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Visual identity for Wrapped in Kindness, a marketplace for beautiful Irish Design gifts.

Wrapped in Kindness approached us to help with their plans for growth in the Irish Design gifts sector. It was early stages, a business plan was being put together, and the name and tagline were still to be finalised. What makes Wrapped in Kindness stand out from other retailers in this area is that 10% of each sale will go to an Irish charity of the customer's choice.

We developed a brand identity that taps into the Irish Design sector. Simple enough not to compete with shop items, yet distinctive, professional, personable, and warm enough to express the gift & charity elements of the brand.

As well as the visual identity, we also gave guidance for the look and feel of the website, social media, and packaging items.