Terrasseta Reggae
2010–2019
This collective is a non-profit organisation based in Catalonia that since 2012 has been organising an annual reggae festival completely, with no entry fee for Jamaican music lovers. After its first festival and its consolidation, the collective needed a logo, business cards, accreditations and posters for the concert.
Brand
The brand is based on two key concepts: enthusiasm and simplicity. The graphic solution consists in using the minimum possible resources. That is why the project uses only one weight of a single font, with the exception of the logo, which is created using manual calligraphy, aiming to emphasise the enthusiasm of the collective.
Logotipo / Logotype
Aplications
Business cards use famous quotes from important artists such as Bob Marley, Dennis Brown and Burning Spear.
Tarjetas de contacto / Business cards
Tarjeta ID / ID card
Camiseta de la organización / Organization t-shirt
Posters
Regarding the posters, a fixed aesthetic was developed to be reused annually. Since 2012, this has just been changing colour to introduce each year’s festival. The objective is to make recognition of the festival easier and to reinforce its identity, without having to invest in advertising campaigns.
