Surrounded by a world that is ‘always on’ thanks to the digital realm, how can Coors Light remind people to take time to pause and refresh actively? And when you’re surrounded by so many other choices for your refreshing moment, from hard seltzers to premium beers, how can you make these moments synonymous with Coors Light?
To answer these questions, I created this digitally-led campaign that makes 21-27-year-olds stop, unplug, recharge and refresh with Coors Light. One of the main aims was to increase awareness and make Coors Light top of mind when it comes to refreshing moments.
The campaign is digital-led because this is where it can meet the target audience.
The idea is simple and strong at the same time - split on a half screen and use of the simplicity of the elements to present the two worlds, virtual and real. Now I am sure that the campaign is working because most people said it took him three seconds to understand what this advert is for. ‘It looks good, it looks strong, it’s clean, and it’s memorable!’ 

I added a call to action posters text (again for both worlds) Do not visit coorslight.com and Drink responsibly.
Usually, the adverts call to action make the customers visit a website to understand more about the campaign. In my case, I played with it because the main goal for this advert is to make young people do not visit any websites.