Gentys (Eng. Tribes) – it is a community for men where they meet and share their experience and stories, also learn new things about life and improve social skills. The community is also organizing various studies, events and work in groups where every member finds his own key towards success. After attending Gentys gatherings, men become happier, they also start feeling more confident and calm.
While creating the new identity for Gentys, we had a united aim to help the brand look professional, yet express the mood of the tribe which is very dominant in the community. Therefore, the tribe mood, Mayan numbers, personalization of certain coding system where main assets of the brand.
The new Gentys identity is dynamic. The logotype itself is speaking a secret language and can transform. In addition, a unique typeface has been created which enables the community group members type in their name in the unique Gentys language. The identity also has a symbol which can further be used separately on promotional materials or in the events – it represents the men circle, unity and company values.
Photos: Linas Bielinis
