Problem of statement:
Usually, most of the coffee shop just has the coffee collar design for the winter season only. Why they don’t have design for another three seasons? Why they just focus on the winter season and not the other three seasons. Besides that, coffee collar not just can protect the heat of the coffee, it also can be one of the decoration or collection of it.
Suggestion:
Design about one series of different seasons. Show it out when is almost the season.
Objective:
To let the public know about now a day, we not just can design the coffee cover in winter season only. It also can be done in another season such as spring, summer and autumn. Make the coffee collar like coupon. Customers can use the coffee collar to redeem coffee. For example, customers can collect different amount of coffee collar and get different kind of drinks. If customer collects 5 collars, then he or she can get a cup of mocha. Besides that, not just collect 5 collars, for those who collect 10 collars, they also can get different kind of drinks. It also can be the new way to promote new drinks too. By this kind of promotion, the coffee company will increase their sales in short term.
Student work 2011
Spring
Summer
Autumn
Winter
