Poem Bookstore
PERSONAL BRANDING PROJECT
The idea for Poem Bookstore arose of my desire to create a visual identity for a place where I would feel at home. So I created a fictitious shop where people of all ages who enjoy either illustrated or art books (or both) can go to find inspiration.
The logo uses a system that replaces certain letters (E and O) with symbols that resemble them in order to bring a dynamic and fun character to the identity.
The color yellow highlights positive energy and creativity while the green is a more earthy color that contrasts with the former, while symbolizing growth.
The circle and square become symbols of the brand and are adapted to the different formats that are part of the visual identity
The circle and square become symbols of the brand and are adapted to the different formats that are part of the visual identity
Fonts used are Miratrix and Telegraph
