When East Meets West

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Crane

Crane is the tallest bird in the world. One of it is named Whooping crane. Whooping crane is one of the endangered species. Whooping crane has pure white plumage. Whooping crane has long black leg that can balance them when in flight. It can fly nonstop for incredible distances. When the weather is good, a whooping crane can flies like a glider. With their loud bugling call up, it can be hears to three miles away.

Crane is a brand new paper brand. Crane as the highest bird always stands above others. There is a Chinese saying “Crane stand among the chickens.” Crane had a high vision that provide high standard quality paper to the audience and at the same time be responsible to the environment. By using Crane, you can gain better communication and lead to desired result. Your creativity will be inspired any special texture and softness that will appear on the crane.

Logo Rationale

The logo of Crane is a plumage. The plumage is light and soft. With the plumage, it can show how the paper company provide soft and fine standard of paper to the public. The logo font is Felix Titling font, because the ascenders of the alphabet looks like the leg of the crane bird. The red colour represented strength, power, desire and passion. With red colour, the logo can easily present to the public the philosophy of the Crane paper brand.