We got given 3 elements to create a brand around: invisibility, leisure and entertainment sector and 9-5 workers as a target market.

My Concept:

My brand was a soft drinks brand aiming to bring the Friday feeling to a weekday - ‘Friday in a bottle’. ‘Hour Forty One’ had a playful, energetic and cheeky personality and was all about breaking up the boredom and monotony of the working week.