大慶證券債券＋系列產品形象影片｜AVCG PGN Image Video

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「有了餘裕，餘暇也多一點」

聚焦商品特色中以簡易清楚的方式帶來財富餘裕，進而打開對於生活更多的可能與想像：多一點安穩、多一點回饋、多一點美好。

在視覺設計上，JL DESIGN邀請日本知名插畫家 #坂內拓與我們共同合作，以他著名溫暖、饒富力量的色塊風格結合手撕與剪紙技藝，呈現生活中富有餘裕、輕鬆溫暖的基調；結合動態製作中不同場景的人物、物件等巧思安排呈現其慵懶、舒適自在多一點的餘裕感受，並邀請曾獲金曲獎的MUSDM製作形象廣告配樂，形象影片目標降低金融產品的距離感，傳遞產品帶來的美好體驗。

Focus on the distinctive features of the product, bringing abundance of wealth in a simple and clear manner, thereby opening up more possibilities and imagination for life: a little more stability, a little more rewards, a little more goodness.

In terms of visual design, JL DESIGN collaborated with renowned Japanese illustrator Taku Bannai to combine his famous warm and powerful block-style illustrations with the techniques of tearing and paper cutting.

This combination presents a tone of abundance and relaxed warmth in life. The animated production cleverly arranges characters and objects in different scenes to convey a sense of leisure, comfort, and a little more ease. The promotional video features music composed by MUSDM, a recipient of the Golden Melody Awards, to bridge the gap and deliver the wonderful experience brought by the financial product.