I was honoured to work for the legendary Lamborghini Family @ToninoLamborghini . Taking the rein of the Global Brand Creative and marketing Director for the brand; to Produce, Build, Design and Launch the first-ever Tonino Lamborghini Signature Store, First Ever US retail for the Italian Brand. In the heart of Las Vegas, At the Caesars Palace. in February 2020, just before Covid-19.
Months of planning, designing and redesigning. Working with the Caesars Entertainment, Inc. Entertainment group to plan and produce the Launch event of Tonino Lamborghini Las Vegas first-ever US Flagship experience.
Every detail of the launch was polished per perfection brand standards, and answered to. Execution to a tee was on my shoulders, sleepless months to bring this to fruition. See the earlier post about the store build-out and planning here:
Some of my tasks in this project to name a few:
- store retail design\store lighting direction
- construction management
- design management
- interior retail design
- fixtures, lighting ordering
- digital mock ups
- VM
- printer management for store banners
- creative prep
- marketing launch plan
- talent scouting, planning, casting, hiring
- talent casting for launch event
- launch event PR Direction, press relations
- Launch event planning
- Cross team coordination
- Brand Assurance
- PR team management
- Event ordering, management, menus, menu coordination
- Invitation design
- Press release drafts, approvals, prep for WWD interview for Ferruccio Lamborghini
- Photo and Video Crew hiring, management
- Art direction for event creative
- Art Direction for Choreography activation zone
- Brand relations and assurance per guidelines
- Editor management / relations
- Social media launch @toninoLamborghini_beauty
- Social media content creation
- Teaser content creation
- Invitations
- Marketing Activations Inside the Colosseum during the Mariah Carey Show.
- Social media channel launch
- Integrated marketing
- Launch Social media strategy
- marketing strategy and plan for the new store
- Retail coordination and direction
- Cross international team brand assurance
- Photo, video team hiring, directing and managing
Olesya Ianovitch - VP marketing Tonino Lamborghini Fragrance (left)
Ferruccio Lamborghini - CEO Tonino Lamborghini ( Middle)
Natalia Rusanova - GM Desire Fragrances.Inc
