Lakeisha Nevin's profile

Campaign Development Journal

Note: De-Screen December was developed through my University Class "Communication Design Strategy" as the final project. Working to a brief that asked the class to develop a campaign that would 'raise awareness' for a 'problem' or 'issue' experienced within the current Australian Society. This campaign was to go through multiple stages of development, positioning and benchmarking. The brief required use of academic research, development of style guides and the use of multiple implementation channels (Environmental, Digital, Print, Motion Graphic). 
Further detail and full development process can be seen in the below Development Journal.
Campaign Development Journal
Published:

Campaign Development Journal

Published: