We were briefed to revisit the FIFA.com Club logo, one of the largest online football communities with over over 5.5 million members.
As a worldwide brand, Fifa.com represents the exact opposite of what a typical football club usually stands for – which is an expression of heraldry, exclusivity
and locality. Thus, the challenge became: how do we express the concept of ‘a club’
in the context of a worldwide football community?
By combining two universal symbols - faces and a football pitch, we were able to express the idea of bringing people together. In a virtual stadium, Fifa.com gives members the opportunity to engage in conversations and share their thoughts & views.
