Client: Think Tank Hub, Geneva
Brief: Develop a new brand for events proposed by Think Tank Hub, adaptable to the numerous medias (podcast, talk, newsletter, conferences).
To position the Hub as a modern, innovative and serious entity, choosing a flashy color that was quite different from the brand guide, was relevant. The blue draw attention and create a great impact on social media especially. A common element (punctuation) allows to play with graphic and impactful shapes.
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