When we started our company we understood that we want something different but at the same time unique.

A logo is symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc., this is why when we had the idea of ampersand name all the team approved it  because it is a sign that represent word 'and', our job is to make a company to be visualized by a sign that is unique not all the time simple but recognized at first sight.

Despite appearances, the history of ampersand owes nothing to amp or sand. The familiar character & derives from a symbol that was used in place of the Latin word et, which also means "and." In the late Middle Ages, single letters used as words-words like I-were, when spelled, incorporated into a phrase that clarified that they were in fact individual words. 

For I the phrase was I per se, I, which in Latin means *I* by itself (is the word) *I*. In early lists of the alphabet, Z was followed by the symbol &, which was rendered & per se, and, meaning "& by itself (is the word) and." Over the years, that phrase (which when spoken aloud was pronounced "and per se and") was shortened by English speakers to ampersand.