BANG. Des nouveaux cafés de spécialité.
BANG. Des sacs plutôt funky.
Après avoir conjointement mis sur le marché les cafés ZAB, l'entreprise Paquebot café souhaitait développer sa propre gamme de café de spécialité qui allait être ensaché au format de 300g.
L’objectif était de faire découvrir les cafés de spécialité à un marché de consommateurs plus conservateur, urbain, mais tout de même grand public. Puisque ces 3 nouveaux cafés se retrouveront aux côtés d'une multitude de marques, une ligne directrice simple, tape-à-l'œil et amusante, avec un accent typographique pour le nom de chaque café (classique / funky / foncé), a été établie afin d'apporter la démarcation désirée une fois sur les tablettes. En collaboration avec l'illustrateur Carole Platine, nous avons mis en place une série de personnages «funny» représentant des types de tasses connues de tous, ainsi qu'une série d'icônes démontrant rapidement l'ensemble des possibilités qu'offrent leurs grains (filtre / espresso / lait).
La découverte de ces 3 nouveaux cafés de spécialité permettra assurément de convertir le palais d'un maximum de fanatique. Ne manquez pas l'bateau!
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BANG. New specialty coffees.
BANG. Rather funky bags.
After marketing the ZAB coffees together, the Paquebot café company wanted to develop its own range of specialty coffee that would be bagged in 300g format.
The goal was to introduce specialty coffees to a more conservative, urban consumer market, but still mainstream. Since these 3 new cafes will be found alongside a multitude of brands, we went for a simple, flashy and fun guideline, with a typographic accent for the name of each cafe (classic / funky / dark). This idea was established in order to bring the desired demarcation once on the shelves. In collaboration with the illustrator Carole Platine, we have set up a series of "funny" characters representing types of cups known to all, as well as a series of icons quickly demonstrating all the possibilities offered by their beans. (filter / espresso / milk).
The discovery of these 3 new specialty coffees will undoubtedly convert the palate of a maximum fanatic. Don't miss it - get on board!
After marketing the ZAB coffees together, the Paquebot café company wanted to develop its own range of specialty coffee that would be bagged in 300g format.
The goal was to introduce specialty coffees to a more conservative, urban consumer market, but still mainstream. Since these 3 new cafes will be found alongside a multitude of brands, we went for a simple, flashy and fun guideline, with a typographic accent for the name of each cafe (classic / funky / dark). This idea was established in order to bring the desired demarcation once on the shelves. In collaboration with the illustrator Carole Platine, we have set up a series of "funny" characters representing types of cups known to all, as well as a series of icons quickly demonstrating all the possibilities offered by their beans. (filter / espresso / milk).
The discovery of these 3 new specialty coffees will undoubtedly convert the palate of a maximum fanatic. Don't miss it - get on board!
Design & Art direction Simon Laliberté
Illustrations Carole Platine
Project coordination Marion Saint-Sernin
Photos Arielle Livernoche
Photos Arielle Livernoche
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