2021 New Products Showcase
How can we showcase the newest innovative products now that COVID has ruined everyone's in-person shot show plans? Oh and can you come up with something in just under a month for two different brands?
Thanks to a talented team all doing their part at the same time, these two separately branded microsites, along with before, during and after show creative assets such as emails/social/etc. were all knocked out within the month before the expected launch date.
My project contributions:
- Coming up with the overall creative concept/name
- Helping build the site layout
- Creating the site look/feel
- Compositing the majority of the product/lifestyle shots
How can we showcase the newest innovative products now that COVID has ruined everyone's in-person shot show plans? Oh and can you come up with something in just under a month for two different brands?
Thanks to a talented team all doing their part at the same time, these two separately branded microsites, along with before, during and after show creative assets such as emails/social/etc. were all knocked out within the month before the expected launch date.
My project contributions:
- Coming up with the overall creative concept/name
- Helping build the site layout
- Creating the site look/feel
- Compositing the majority of the product/lifestyle shots
- Building the microsite, email and social assets for two separate brands
Team
Art Directors: (Me) Brett Kessinger, Charlie Nowell, Paul Wells
Creative Director: Ryan Doggendorf
Copywriter: Paul Schwartzkopf
Team
Art Directors: (Me) Brett Kessinger, Charlie Nowell, Paul Wells
Creative Director: Ryan Doggendorf
Copywriter: Paul Schwartzkopf
