Helping Han is an insurance consultant who wants to transgress society’s paradigm of insurance agents. He wants to build a picture of an insurance agent who is friendly, hospitable, honest, and by all means focuses on sharing positive vibes, instead of only pushing people to buy their health products.
We assisted Helping Han in order to achieve his vision by giving his brand identity a contemporary look—breaking away from the cliché of looking professional in the insurance industry. We also brought Mr. Han & his beloved pet, Loewy, to life so as to build a friendly and approachable image. Their iconic teal color is a combination of the thoughtful & insightful aspects of blue and the approachable side of the green.
This project has succeeded in differentiating Helping Han from other insurance agents by making them become more recognizable and easily remembered by their clients, with people’s first impression of them being better --friendly, and honest in nature.
Happens at Yord 2020
Creative Director & Graphic Designer Andre Edfan | Illustration Feby Yolanda | Mockup Design Elissa Vienna | Motion Design Ni In & Aaron Goto
